Tuesday, September 23, 2014
What were we looking after?
More clarity on the type of roast. (espresso - filter)
More direct information on the type of flavor. (strong - fruity - ....)
More help with brewing advise
More Caffenation brand up front (always same original logo and company colors)
Better conservation of the coffee (with alu foil inside)
Funkier (than a mosquito's tweeter) bags (color - funny fonts - ...)
You want to know how that last bit sounds?
One thing we didn't do is the valve. I know there's been a lot of discussion on this matter, but we tested it and did not notice the need within the first month of use.
And since most people order every week or every two weeks we didn't want to invest in this extra valve. Now we can sell the bags to professionals for 18ct a bag; with valve it would have been double.
Another thing on the choice for this bag :
In general i don't like the coffee bags i see on the market right now;
I don't like the plastic ones - too plastic. Doesn't feel nice and doesn't look nice. Plus, plastic and food is not my fav combo.
I don't like to stick with Kraft bags. Touch and feel is right and it even looks good, but it's so average and boring.
And i don't like all those glossy stickers on bags.
And, i think there's not enough color in the specialty coffee world.
Am i too critical? Maybe, but we wanted to change the game a bit.
On the other hand i see a lot of bars/roasters who invest ton loads in the nice design of their bar and tools and clothing and then got cheap looking and boring bags. I don't want to bring in any examples though.
Not only did we rebrand, but also all legal (Belgian) info has been written on the bags.
This is something missing entirely in today's Specialty Coffee market, but in Belgium they are very strict on this;
Company name and address
Lot number (to trace the coffee up to the roastery)
Conservation date (and eventual info conservation practices)
We need it all to put the bag legally on the shelf.
Hope you like em?