Wednesday, April 30, 2014

Again on the Direct Trade Track

Here you see me and Cocariva Export Manager Wellington Pereira in their local warehouse/factory at Carmo de Minas, Brazil. From this place we just bought 800 kilos of Yellow Catuai coffee beans.

Never been against Direct Trade. It's just so hard to keep up with it.

In the past we've been have a couple of Direct Trade coffees. These beans arrive at our roastery, and our roastery alone.
But not a 100% direct, cause there's always a trader in between helping us with the paper work and logistics. Or a local Co Operative dealing with this.
When the trader comes in, we pay for their help of course, but mostly they pay the invoice at origin. Easy peasy. It costs a little, but your ass is save.

Working via a Co Op we have to pre finance the coffees. And there's always a risk the goods aren't coming, or too late, or the wrong beans were send off.

But, because it's important to have great beans, and exclusivity, and a nice price, these kind of Direct Trade coffees grow in popularity. We are April and our 3rd DT (First 2 Colombia's and now a Natural Brazil) is on the shelf already. Counting for 15% of our total coffee volume this year.
The Brazil one is a special story. Read more here.

Even more gain there is for the coffee farmers! The average price they are getting is way higher than the Fair trade price. And this way they stay more motivated to improve their harvesting and processing methods. So, everybody wins.

By the end of the week we'll have this exceptional Brazilian coffees on our grinders.
And also blended in the all famous Roast ED espresso blend. Enjoy. Rob

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