It's not my habit to post only once a week.
The upcoming roastery, moving, very busy bar and other stuff are asking a bit too much from me.
Now at home resting for a couple of days. And meanwhile thinking about our future.
It's sure Caffenation is a company in transition.
A year ago we had two bars and a low income from equipment & coffee beans. Today we only have one bar and lots of installations, coffee bean sales and a daily sell of Hario, Aeropress and other home brewing gear.
For me this is a normal movement. Because of age, changing interests and sky high staff costs it feels like we have no other options.
Also the Dutch market and the e-business are laying ahead of us. With so many good coffee beans and experience in the third wave espresso world we think this is were we have to go.
So a bit more patience and we're drinking the 'real' stuff. I've been having lots of positive reactions on the specialty coffees we've been serving this year, but I promise you this is just a glimpse of what's awaiting for you. The warehouse is getting packed with exotic coffee bags. And that smell every time I walk in! Can't wait to start roasting.
With a little bit of luck this friday our first batch. Exciting.
Wednesday, August 11, 2010
Planning
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