Heerlijk Helder Bazar

Where are the days Freddie Heineken was biking his big transport bike with bottles of Heineken?
Or wasn't this the story behind the brand?
Anyhow ; today they launch their own coffee and tea line : Bazaar Coffee and Tea.

What do I think about it?
The proof is in the pudding. I didn't taste it yet.

But I do have problems with their 'quality' policy. If you click on the 'kwaliteit' (quality) button they tell you it's a 100% arabica blend. So....?
Please Heineken : if it's good, then you tell us what you use. I hate it when all these company's tell us they use the best beans. If they are that good, why not informing the client?
Of course it all very subjective, but this 'high quality' label is very doubtful...
And how fresh is it's going to be? Do they dare to print roasting dates? Of course not.

I'm afraid this is not going to help the Dutch coffee market. Neither did the Douwe Egberts Espresso Blend.
The Dutch consumers are so focused on fresh milk, but not on fresh coffee. At Inspire (Breda) they use maximum 3 weeks old beans and the main blend is blended after roast. Who else is going to help us spreading the word?